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Villa Maria Estate – sustainable New Zealand wine at its best
Sustainable wine growing practices are becoming more and more common in New Zealand, it seems. One of the top ‘green’, sustainable and organic wine producers based in Aotearoa is award-winning Villa...
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Sustainability: Think big, but also make it happen!
One of my favourite sources for green(er) future trends and corporate sustainability intelligence is the blog from research consultancy/think tank SustainAbility: Many of their blog posts make a very...
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Expert view: Greenwashed by responsible tourism claims
Responsible tourism is increasingly being used as green wash. Increasing numbers of people are using the language, but they are not all being responsible. “Every year, more people jump aboard the...
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Wildlife conservation and sustainable tourism: New Zealand at its best
Award-winning Elm Wildlife Tours in Dunedin and Wai-o-Tapu, Rotorua's thermal wonderland, are only two examples showing that in New Zealand - while not 100% Pure as its tourism slogan suggests -...
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Too much fluff in sustainability labels and advertising
Today’s corporate world has stolen the sustainability movement’s concepts and applied them to their communications and public affairs campaigns with more rah-rah than actual performance, writes Ramon...
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Marketing and sustainability – two sides of the same coin?
What is it with marketing and brands that they always seem to end up in the spotlight of sustainability critique? Shouldn’t marketing, brands and sustainability be regarded as two sides of the same...
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"An Exciting Brand" may be Hot but not Sustainable!
Reblogged from Linking Sustainability Blog: It seems that the Indian youth doesn't find Sustainability to be either hot, exciting or desirable! Let's see why. Yesterday, The Economic Times newspaper...
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No point spending CSR budget on consumers, study claims
A study on people’s perception of corporate social responsibility has found that to boost their CSR reputation, companies should focus on promoting their safety record and job creation – and spend less...
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Sustainable brands: Untangling the consumer attitude – behaviour gap
What is the role of the consumer in a sustainable economy? Consumers are becoming ever more aware of and interested in global environmental and social challenges. Why then is their behavior largely not...
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Green marketing: Trust crucial to bring sustainability to consumers
As consumers increasingly turn to one another for information, could green marketing campaigns be a thing of the past? Asks Luke Upchurch, head of communications and stakeholder relations at Consumers...
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